ROKTAL & Co. is a privately held venture-building and operating company focused on creating, owning and growing original brands and digital businesses.
We combine creative thinking with commercial discipline and hands-on execution to build businesses designed for long-term operation.
ROKTAL & Co. was created to turn promising ideas into real businesses with clear structure, strong positioning and practical execution. Rather than working as an outside agency and handing projects over, we build from within.
We develop the concept, shape the brand and product, establish the operational foundations and remain actively involved as each business grows. By keeping ownership, decision-making and execution closely connected, we can build with greater focus, independence and long-term responsibility.
We look for ideas with the potential to become useful, distinctive and commercially sustainable businesses. Our approach is guided by four principles.
Efi Roktal has more than 15 years of experience across marketing, business management and company operations.
His approach to building businesses is shaped by a simple belief: you do not always know exactly what the next step is, and you do not always know whether it will work — but you choose to take it anyway.
Over time, that mindset became one of the principles behind his work: step by step, decision by decision, consistent action creates momentum — and momentum can take you to places that are impossible to see from the starting point.
Outside of business, Efi is passionate about mountain climbing and personal challenge. The same mindset that drives him in sport also shapes the way he approaches ventures, teams and long-term growth: stay disciplined, embrace the climb and trust the process.
Discover the independent brands, products and digital businesses developed and operated across our portfolio.